Experience: 10 years agency and in-house environments from New York to London.
What I do: Strategy. Creative. Social. A little bit of everything. I craft compelling narratives, spearhead creative innovation, develop clear frameworks, design future-focused marketing plans, foster collaborative environments and make award-winning work.
What I believe: Good work must be deeply human and grounded in the real world.
Some Examples:
American Express Travel
Leading creative transformation through social-first strategy and driving 200% increase in bookings
Philadelphia Cream Cheese
Launching new products, crafting purpose-led campaigns and designing future-proof marketing for a legacy brand
NASCAR: The Hashtag 500
Bringing one of NASCAR’S biggest races to Twitter and turning a spectator sport into an award-winning social media race
Loop Earplugs
Building global brand platform and content strategies, helping launch products and level-up creative for a trendy D2C brand’s next phase
TGA Mobility
Transforming mobility marketing with a brand platform, creative strategy and content design system
American Express: Spending and Savings Tracker
Turning traditional, stale PR infographics on their head for a social age
LG Ultragear
Launching LG into the gaming marketing at Dreamhack 2018 with a real-time event strategy and influencer collaborations
Vodafone
Driving greater social media impact for one of the UK’s leading telecom brands
Voxi
Creating a gen-z first brand and carving out a unique proposition for a new mobile challenger
Habitat UK
Helping a legendary design brand flex its expertise and cut through the noise on social