About: Since its founding in 1964, Habitat was seen as a quintessential UK brand that represented attainable quality and considered design. The problem was, people just weren’t sure it still existed in 2021…
After a series of mergers, store closures and supply chain issues, Habitat seemed lost. Its social channels didn’t help. Treated like a product catalogue with standard imagery and sales-heavy language, it became indistinguishable from competitors like Wayfair, Sofa, Ikea. We needed to help Habitat unlock the power of social and inspire a new generation of shoppers to embrace accessible design.
Role: Strategy director, social
Credits: Liz Silvane, Hannah Gage, John Drake, Chris Chance
Design vs. Aesthetic: Bringing Habitat’s expertise to the forefront
To stand out on social, we didn’t want to just inspire, but to educate. Habitat tapped into the one resource the competition didn’t have, its award-winning design team. Taking a more editorial approach, we began sharing the thinking behind our products, and worked with our team to help people solve real world design dilemmas.