About: How can data come alive when standard infographics are no longer resonating with an audience?
Tapping into emerging visual trends across social platforms, we focused on creating looping gifs with vibrant colors and hand-drawn aesthetics. This radical departure from sterile infographics helped American Express position its monthly Spending & Savings Tracker as a valuable source of information to a new audience.
Role(s): I served a hybrid role for the S&S campaign from pitching the concept and crafting the strategy to leading the creative execution and even distributing of the assets on managed social channels.
Impact: Increase in PR coverage and organic social sharing
Credits: Illustration and motion: Julia Yellow, Richard Chandler | Account: Jeannine Feyen, Adam Kornblum
